Ashok Leyland, the flagship company of the Hinduja Group, on Friday announced a partnership with IPL franchise Chennai Super Kings (CSK) as its official sponsor.

Under the agreement, the commercial vehicle manufacturer’s logo will be prominently displayed on the front right chest of CSK’s iconic yellow jersey for the upcoming season.

The partnership strengthens the long-standing relationship between CSK and the Hinduja Group, building on the successful association with Gulf Oil, another group company, which has collaborated with the team for more than 15 years, the Chennai-based company said in a statement.