Bajaj Allianz Life Insurance on Friday said it has launched Smart Assist service that will connect customers and the company through a secure screen to help them buy a product while maintaining social distancing.

Smart Assist is designed to assist customers, especially first-time digital users, at a time when face-to-face meetings are becoming a challenge due to the pandemic, it said in a release.

"The business environment has changed significantly since the pandemic, and it is essential to respond to changing customers behaviours. We are focused on building agile business processes to meet the new needs, and Smart Assist is yet another step in that direction," Bajaj Allianz Life Managing Director and CEO Tarun Chugh said.

The service is available on the company's app and the co-browsing service enables personalised engagement with customers in a completely secure environment, with end-to-end encryption, the company said.