Balaji Telefilms Ltd. has announced the rebranding of its premium astrology app, previously known as AstroVani by Balaji, to Balaji Astro Guide. The updated name is now live across all digital platforms, including the Google Play Store, with the iOS rollout to follow soon.

The rebranding comes in response to strong user adoption since launch, which led to several third-party platforms appearing with similar names—creating potential confusion among users seeking the official Balaji offering. The new name strengthens clarity, reinforces brand trust, and firmly associates the app with the Balaji identity while clearly conveying its purpose.

Sanjay Dwivedi, Group CEO and Group CFO of Balaji Telefilms Ltd., said, “The transition to Balaji Astro Guide aligns with our strategic positioning in the spirituality-tech space. The new name enhances brand recall, removes ambiguity, and positions the platform as an authoritative destination for astrology, numerology, and spiritual insights under the trusted Balaji umbrella.”